TORONTO — Airlines, tour operators, cruise lines and more are pulling out all the stops for Travel Agent Day 2026.
In fact, for just about every supplier, over the years Travel Agent Day has become Travel Advisor Appreciation Month, with contests and incentives running throughout May.
Here’s the latest, with more added as they come in …
ACTA
ACTA salutes and celebrates travel advisors across Canada for the exceptional service and expertise they deliver to their clients every day. “We are proud to champion travel advisors and recognize the vital role they play in shaping how Canadians experience the world. “Travel advisors don’t just plan trips – they protect, guide, and elevate every journey. In a world of constant change, Canadians rely on their expertise now more than ever,” says Suzanne Acton Gervais, President, ACTA. The entire ACTA team wishes all travel advisors a Happy Travel Advisor Day.
AIR CANADA
Running throughout May for Travel Agent Appreciation Month, Air Canada’s month-long campaign features weekly prize draws exclusively for Canadian travel advisors, with a range of rewards including Economy Class flights within Canada, Maple Leaf Lounge passes and future travel vouchers. Each week, five winners will be selected through an online entry process that requires participants to complete a short form and answer a weekly question. To enter go to aircanada.com/ca/en/aco/
AMAWATERWAYS
Throughout May 2026, advisors can earn a $200 e-gift card for every new AmaWaterways reservation made on select Hot Dates sailings. The incentive applies to bookings made May 1-31, with gift cards issued 30 days after deposit and sent directly to the advisor’s email. The river cruise line is also bringing back its popular Sell 3, Sail Free offer, valid on bookings made from May 1, 2026, for travel completed within the year. AmaWaterways is also hosting its Webinar Wednesday series throughout May, featuring sessions focused on sales strategies, group bookings, FAM opportunities and revenue growth. Advisors who attend all four sessions will be entered into a draw to win a seven-night European river cruise for two aboard the AmaMagna.
CIE TOURS
In celebration of Travel Advisor Appreciation Month, advisors can enter for a chance to win a seven-day guided tour of their choice for two, with itineraries available across Ireland, Britain, Iceland and Italy, courtesy of CIE Tours. The contest runs May 1-31. CIE Tours is also offering advisors 30% off any guided tour for themselves and a companion, throughout the month of May. The discount is valid across CIE Tours’ portfolio in Ireland, Britain, Iceland, Italy and Spain. To enter the prize giveaway sweepstakes and redeem the 30% advisor discount, go to cietours.com/advisor-perks.
SANDALS RESORTS & BEACHES RESORTS
Sandals and Beaches Resorts has a limited-time booking incentive designed to reward advisors with some extra cash. “Travel advisors are among the most important voices in our industry, shaping how travellers experience the rhythm and flavours of the Caribbean,” said Gary C. Sadler, EVP, Sales and Industry Relations at Unique Vacations, Inc. In honour of Global Travel Advisor Day, all new bookings (six nights or longer) at five featured resorts made now through May 31, 2026 via taportal.sandals.com or with the Unique Vacations Canada reservations team will qualify for enhanced cash bonuses: US$150 for Butler Suites; US$100 for Club and Concierge level rooms; and US$30 for Luxury and Deluxe accommodations. Featured resorts include: Sandals Royal Curaçao (travel dates: now through December 25, 20260; Sandals South Coast (travel dates: November 18, 2026 – December 25, 2027); Sandals Montego Bay (travel dates: December 18, 2026 – December 25, 2027); Sandals Royal Caribbean (travel dates: December 18, 2026 – December 25, 2027); Beaches Turks and Caicos (travel dates: June 1 – September 30, 2026. Not applicable for Treasure Beach Village bookings). Terms and conditions apply. Bonus cash incentive is not applicable on contracted Group bookings, Loyalty and Travel bookings, co-brand bookings or Military/First Responder bookings. The extra bonus cash incentive is in addition to the existing bonus commissions available (no minimum nights required) on all Sandals and Beaches Resorts, when booked with Unique Vacations Canada or via the Sandals TA Portal: 3% Bonus Commission for Butler Suites; 2% Bonus Commission for Concierge level; 1% Bonus Commission for Luxury/Deluxe level.
RIT
RIT is launching a special Travel Agent Appreciation campaign throughout May 2026, featuring exclusive rewards and a chance to win a spot on a FAM to Ireland in February 2027. Every agent booking ($3,000+ per person) made with RIT May 6-13 will automatically qualify for a $25 gift card. No registration or additional steps are required. Eligible participants will receive their gift cards in June. Plus, agent bookings made May 1–31, 2026 will be entered into RIT’s grand prize draw for a spot on the company’s February 2027 Ireland FAM trip (Feb. 16-22). For more information or to apply for the FAM trip see https://www.surveymonkey.
SCENIC
Scenic Group Canada is recognizing the role of travel advisors with a month-long incentive, offering an additional 2% bonus commission on eligible bookings made May 1 – 31, 2026. The bonus commission applies to Scenic and Emerald river cruises in Europe and Southeast Asia for 2026 and 2027, as well as Scenic Discovery Yachts and Emerald Yacht Cruises ocean itineraries for 2026 through 2028. Conditions apply.
SUNWING VACATIONS
Sunwing Vacations is celebrating Travel Agent Appreciation Month with a month-long incentive program, offering travel advisors the chance to win resort stays and weekly gift card prizes throughout May. The campaign centres on a series of short quizzes tied to Sunwing’s webinar content, giving advisors the opportunity to test their knowledge while earning entries into weekly prize draws. Advisors can win one of four weekly vacation stays along with $4,000 in gift card prizes each week, for Sunwing, WestJet, Petro Canada and more. For more information go to the Sunwing Travel Agent Portal at sunwingagents.ca/en/login.
TRAVELBRANDS
TravelBrands is celebrating Travel Agent Appreciation Month with the launch of a new month-long incentive campaign designed to recognize and reward Canadian travel advisors. For all eligible bookings, a spin will be awarded for a chance to win up to 10,000 Loyalty Rewards Points. For bookings made for departures June 1 – July 31, 2026, 2X Loyalty Rewards Points will be earned. There are also TravelBrands Future Travel Vouchers up for grabs. The campaign is applicable to TravelGenie Packages, Hotel-Only, Add-ons (Tours, Tickets, Transfers, and Shore Excursions), Sunquest Packages, Car Rentals, Encore Cruises, and Exotik Journeys. Terms and conditions apply. To make qualifying bookings or learn more see travelbrandsaccess.com.
VIRGIN VOYAGES
Virgin Voyages is going all month long with its celebration for Travel Agent Day. The cruise line’s month-long extravaganza, First Mate Appreciation Month, is a May-long tribute complete with ‘VV Fest,’ an immersive series of webinars and interactive sessions designed to empower Virgin Voyages’ travel advisor partners (First Mates) with tools, tips and rewards. Visit the cruise line’s advisor portal, https://www.
WESTJET
To celebrate Travel Advisor Appreciation Month and the launch of its refreshed advisor hub, WestJet is inviting advisors on a little adventure. By exploring the new website and spotting illustrated ‘hidden gems’ featuring members of WestJet’s Agency Sales team, advisors can earn multiple contest entries and increase their chances of winning one of three prizes, including a bucket-list Canadian getaway. This year’s prizes showcase iconic Canadian experiences including. The grand prize is Canadian Rockies experience provided by Pursuit Collection, featuring roundtrip airfare for two to Calgary, a four-night stay at the Mount Royal Hotel in Banff, $200 dining credit (Sky Bistro, Brazen, or Farm + Fire), two tickets to the Banff Gondola, two tickets for a Lake Minnewanka Cruise and two tickets to the Columbia Icefield Adventure and Skywalk. Second prize is 50,000 WestJet points, and third prize is a $350 WestJet gift card. Travel advisors can enter by visiting the refreshed advisor hub at westjettravelagents.com, locating the hidden gems and submitting the contest entry form. Each hidden gem found counts as an entry, with bonus questions available for additional chances to win. Full details are available at https://westjettravelagents.
WESTJET VACATIONS
Throughout May, travel advisors are invited to take part in a digital treasure hunt hosted on the WestJet Vacations Travel Agent Portal. Each week, a new clue will be hidden within the platform, encouraging advisors to explore content and uncover the answer for a chance to win great prizes. Weekly prizes include: 1 x $1,000 WestJet gift card; 2 x $250 Canadian Tire gift cards; 5 x $100 SkipTheDishes gift cards; and resort stays for two. More details are at the WestJet Vacations Travel Agent Portal.
WINDSTAR CRUISES
Windstar Cruises is marking Travel Advisor Appreciation Month with a range of incentives, including bonus commissions and a Tahiti cruise giveaway. Throughout May 2026, travel advisors will earn one entry into a grand prize draw for a seven-day Dreams of Tahiti cruise for two with every 2026 booking. The prize includes roundtrip airfare from Los Angeles and is valid for departures through March 31, 2027. In addition, advisors will receive a $100 bonus commission per stateroom on all eligible bookings made May 1-31. There is no limit on the number of entries or bonus commissions advisors can earn. Windstar is also promoting reduced-rate FAM sailings.
