CALABASAS, CA — AmaWaterways is marking Travel Advisor Appreciation Month with a range of incentives, training opportunities and a major cruise giveaway aimed at supporting and rewarding its travel advisor partners.

Throughout May 2026, advisors can earn a $200 e-gift card for every new reservation made on select “Hot Dates” sailings. The incentive applies to bookings made between May 1 and May 31, with gift cards issued 30 days after deposit and sent directly to the advisor’s email.

The river cruise line is also bringing back its popular Sell 3, Sail Free offer, allowing advisors to earn a complimentary cruise after booking three qualifying reservations. The promotion is valid on bookings made from May 1, 2026, for travel completed within the year. Complimentary sailings may be taken in Europe, Colombia or along the Mekong through March 2027, on select FAM cruises or departures within 60 days of sailing, based on availability.

“Travel advisors remain at the heart of everything we do, and Travel Advisor Appreciation Month is an important opportunity for us to recognize their ongoing support and partnership,” said Catherine Powell, CEO of AmaWaterways. “These incentives and educational opportunities are designed not only to thank our advisor community, but also to help them grow their business and succeed in an increasingly dynamic travel landscape.”

In addition, AmaWaterways is hosting its Webinar Wednesday series throughout May, featuring sessions focused on sales strategies, group bookings, FAM opportunities and revenue growth. Advisors who attend all four sessions will be entered into a draw to win a seven-night European river cruise for two aboard the AmaMagna.

Webinar Wednesday sessions include the following:

May 6 – Celebrating Travel Advisor Appreciation Month

An overview of tools and resources designed to support business growth

Register: https://attendee.gotowebinar.com/register/5144553788326547797

May 13 – Boosting Your Sales: Group Bookings with AmaWaterways

A session focused on building successful group bookings and using available marketing tools to support sales efforts

Register: https://attendee.gotowebinar.com/register/2774152953888026460

May 20 – Join Us Onboard: An Exclusive Look at AmaWaterways FAM River Cruises

An inside look at FAM cruises and how firsthand experience can help advisors better position river cruise offerings

Register: https://attendee.gotowebinar.com/register/3439651058297131613

May 27 – Elevate Your Earnings with AmaWaterways

A session exploring ways to enhance booking value through suite upgrades, partnerships and added experiences

Register: https://attendee.gotowebinar.com/register/8667791464976675931

For more information, go to www.amawaterways.com.