Cruise industry vet Willey joins Scenic Group as BDM for Western Canada
Lisa Willey

Cruise industry vet Willey joins Scenic Group as BDM for Western Canada

VANCOUVER — Lisa Willey has been named BDM for Western Canada for Scenic Group Canada. 

Willey joins Scenic Group Canada with 20+ years of cruise industry experience, including long stints as BDM for Seabourn and Holland America. For the past five years Willey was with Uniworld, where she developed robust sales and support growth in Western Canada. In 2017 she was named Uniworld’s Global Revenue Producer of the Year.

Now with Scenic Group Canada, Willey will be responsible for supporting the sales and trade marketing efforts of Scenic and Emerald Cruises’ travel partners in B.C., Alberta, Saskatchewan and Manitoba. 

“We are pleased to have the calibre of Lisa’s talent and expertise join our Canadian sales team. As we continue to build our sales and marketing team, our travel partners can expect increase support in helping them achieve their business goals,” says Juna Ueda, General Manager Sales, Scenic Group Canada. “The Scenic Group is committed to investing in the Canadian marketplace, to drive the sales recovery.” 

Ueda adds that Willey combines strong academic knowledge with real-life work experience and is seen as an integral player in Scenic Group’s growth plan for the Canadian market. Willey also has her Level 1 Certification in the Sommelier and Wine Cellar Management Program, and contributes to numerous charitable efforts.

“It’s such a privilege to be joining the team at Scenic and Emerald Cruises, and for the opportunity to represent such innovative and dynamic brands,” says Willey, who is based in Vancouver. “I’m especially excited about their growth into the ultra-luxury ocean market with the stunning Scenic Eclipse and Emerald Azzurra. It is thrilling to be coming back into the industry with the Scenic Group and I look forward to once again be working with all my valued travel partners.” 

Willey can be reached at

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