Cruise Holidays

Cruise Holidays to become a division of

PLYMOUTH, MN — Cruise Holidays, North America’s original cruise-only franchisor, is becoming a division within

The transition is taking place to not only add significant value to the ongoing participation by members of the Cruise Holidays family, but also to further increase the overall strength of the Cruise Holidays brand, said the organization.

Both Cruise Holidays and are part of Travel Leaders Group.

Because Cruise Holidays agencies will be invited to continue using the Cruise Holidays brand via an annual license, there will be little to no impact on anything their clients see, other than continued enhancements, along with a greater variety in suppliers offered by

Additionally, Cruise Holidays agencies will continue to benefit exclusively from existing preferred supplier agreements, programs and services.

“The net positive impact on the members of our Cruise Holidays family cannot be overstated,” said John Lovell, CTC, President, Travel Leaders Franchise, Leisure and Consortia. “Essentially, this means that Cruise Holidays – along with what our franchisees have come to expect – will remain consistently supported from within the organization. Yet because of’s sheer size and scope, they’ll also now be in a position to further avail themselves of everything that our consortium offers, including additional suppliers particularly on the tour side.”

“Our commitment to the success of our Cruise Holidays members remains intact while at the same time lowering the cost of participation. The Cruise Holidays brand is strategically vital to our company, and through these changes, we’re proud to offer them more than ever before,” said Kevin Weisner, Senior Vice President, Cruise Holidays International.

Weisner will remain with the company and join the senior management team.

“Over the past seven months, itself has embarked upon an exciting journey,” said Lovell. “The new brand and positioning of ‘Belong. Inspire. Grow.’ reflects the industry-leading role that has established as an innovative network of professionals that celebrates highly-driven travel agencies. We’re confident that our Cruise Holidays members will immediately feel the impact of what can offer them and will continue to flourish. They and their clients will remain at the centre of everything does.”

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