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TORONTO — After nearly 60 years and coinciding with the launch of its 2020 vacations, Cosmos has unveiled new branding along with a catchy new tagline.
The company’s updated logo and tagline, “Adventure is knocking”, reflects the brand’s approach to making memorable vacations more “doable,” says Stéphanie Bishop of the Globus family of brands, Cosmos’ parent company. “Cosmos has always proven popular with Canadians who appreciate the convenience of an escorted tour at an affordable price. We allow them to have more ‘wow’ moments around the world and include more free time for them to explore on their own.”
Bishops adds that value-centric Cosmos vacations have never been more popular, with sales growing 40% in the last five years. Tours to Italy, Britain and Greece have been especially popular.
“Travel agents know and trust Cosmos to deliver excellent value and reliability,” she says. “And with these vacations, priced from just $132 a day, we help clients turn ‘what if’ moments into ‘yes, I did it!’ experiences, expanding their horizons in Europe, South and Central America, Asia and Africa.”
Look for Cosmos’ rebranded look this fall in its new brochures, complimentary marketing materials and a new video. For more information go to agentlingo.ca.