FORT LAUDERDALE — Playa Hotels & Resorts’ Rose Cosentino will now lead Playa’s new sales approach globally as Vice President, Global Wholesale & Retail Sales.

Playa Hotels & Resorts announced Cosentino’s promotion as part of an update on recent developments within its Sales Department. The company’s sales team, reporting to Dean Sullivan, Senior Vice President of Sales & Marketing, has consolidated retail and wholesale efforts globally and expanded its sales force.

An industry veteran, Cosentino has been in a leadership role at Playa since first joining the company in 2015.

“Rose has been an intricate part of our sales success to date,” said Sullivan. “This change represents our belief in her vision for the future.”

With a growing portfolio of properties and new hospitality brand affiliations, these changes are designed to better serve and support retail agents and wholesale partners across the world, he added.