TORONTO — With a prime location just five to six hours away via direct flights from Toronto and Montreal, Colombia is rapidly emerging as an in-demand destinations for both Canadians and global travellers, says ProColombia.
At the Destination Colombia Roadshow 2026, taking place April 28 in Montreal, April 29 in Toronto and April 30 in Vancouver, travel advisors will connect directly with the country’s top tourism suppliers, all to discover firsthand what makes Colombia ‘The Country of Beauty.’
The in-market event is designed to inspire, inform and unlock new business opportunities, says ProColombia.
Featuring a curated group of 18 leading Colombian companies, the roadshow offers tailored presentations, networking sessions and one-on-one meetings, providing travel industry professionals with the tools and partnerships needed to confidently sell Colombia to clients.
Getting around Medellín is easy with the Ayacucho Tram (photo courtesy of ProColombia)
From the modern Andean cities such as Bogotá and Medellín, to the pristine Caribbean beaches, snow-capped peaks, Amazon jungles and coffee-growing mountains, Colombia offers a mix of culture, nature, luxury, and authenticity across six distinct tourism regions.
As ProColombia notes, Canadian travellers are increasingly seeking meaningful, experiential travel, and Colombia delivers across key segments including sustainability, community-based tourism, wellness, adventure, MICE and high-end bespoke experiences.
COLOMBIA’S TOP TOURISM PARTNERS
During the roadshow, travel advisors will connect with a wide-ranging portfolio of trusted suppliers, including …
- Aventure Colombia – A leader in sustainable and tailor-made travel experiences across Colombia
- Chaska Tours – Specialists in cultural and nature-based journeys
- Colombia Travel Operator – A comprehensive DMC offering customized itineraries nationwide
- Colombian Details / 5 Senses – Boutique experiences with a strong focus on luxury and immersive travel
- Colombian Journeys – Personalized travel design with deep local expertise
- Faranda Hotels – A recognized hotel group offering quality accommodations across key destinations
- Go & Travel – A dynamic operator providing flexible travel solutions and packages
- Hotel Cocoplum Beach – A Caribbean beachfront property ideal for leisure and sun-and-sand travellers
- Impulse Travel – An award-winning company focused on high-impact, responsible tourism
- Macondo DMC – Experts in creative, experience-driven itineraries
- Metropolitan Touring – A renowned operator known for premium and luxury travel experiences
- Miramundo Travel – Specialists in group travel and customized programs
- Panamericana de Viajes – One of Colombia’s most established tour operators
- Papayote DMC – An innovative DMC focused on authentic and unique experiences
- Transfers & Tours – A reliable transportation and ground services provider
- Travel Solutions DMC – End-to-end travel planning with strong operational support
- Tucaya Colombia – Experts in nature, culture, and off-the-beaten-path travel
- All Reps – A representation company connecting global markets with Colombian tourism products
With world-class infrastructure, improved air connectivity and a rapidly growing reputation, Colombia is no longer a hidden gem but a must-sell destination, says ProColombia.
Cascada Santa Helena (photo courtesy of ProColombia)
Key regions such as the Western Colombian Andes, the Eastern Andes, and the Greater Colombian Caribbean are driving demand thanks to their diversity and accessibility.
For more information about travel to Colombia see Colombia.travel.
Lead image caption: Cartagena (photo courtesy of ProColombia)
