TORONTO — Club Med’s massive multimillion dollar, multi-year investment in its resorts and product is paying off, with winter 2018 bookings up 9.4% and summer 2018 bookings showing double-digit growth. The all-inclusive resort pioneer has also increased its client base to its highest level since 2000, up 6.6%.

Supported by the momentum created by mountain and long-haul resorts, this year is expected to yield further success across all of Club Med’s markets.

In 2017 Club Med’s business volume rose 3.8% to 1,527 million euros and revenue increased by 4.4%. Net income before tax and non-recurring items increased by 20%.

Village operating profits were up 16.6% and are growing in every region worldwide (Europe-Africa, America and Asia), says the company.

The strategy was supported by greater investments than in 2016 (86 million euros), with direct investments in new resort developments, the maintenance of existing resorts and digital advertising.

Club Med says the results stem from its strategy to meet the demands of modern families, mainly those in the 3G (3Generation), millennial family groups and active couples.

With a growth of 6.6% Club Med reported the largest increase in visitor numbers since 2000 with 1.34 million guests in 2017, 80% of whom stayed in 4 and 5-Trident resorts.

All areas saw expansion in visitor growth. From the Americas there was double-digit progress above 2016 at 19.6%. Asia was up 3.9% and Europe-Africa continued to grow at 3%.

Only a week into winter 2019 bookings, new ski resort Les Arcs Panorama and Punta Cana featuring CREACTIVE by Cirque du Soleil are already among the best sellers, says Club Med.