MONTREAL — Club Med’s new ‘I-frame’ online tool gives all travel agencies the opportunity to showcase Club Med’s offerings at all times on third party websites.
The all-inclusive pioneer says the I-frame is the latest addition to Club Med’s arsenal of trade sales tools, aimed at helping travel agents fulfill their clients’ bucket lists, boost their business and provide efficient information to their clients.
Club Med says the I-frame is a vertical content block that any travel agency can incorporate into their website on a dedicated page of their choice.
The content of the block is managed by Club Med, “guaranteeing constant upscale branding, as well as up-to-date and relevant information about Club Med offers and resorts”. It is hosted on the travel agency’s website, with its own call to action.
Travel agent Laurent with Voyages Paradis tells Club Med: “I-frame is truly a great tool. It’s modern while still remaining very user-friendly. All of Club Med’s latest offers and promotions are available with one click, alongside presentations of the resorts, and much more. This feature is ergonomic, has a great aesthetic and we are confident it will help us increase our sales.”
I-frames can be incorporated by a travel agency’s webmaster at any time, says Club Med. A step-by-step installation guide is available on ClubMedAgents.ca.
Once installed the I-frame does not require any work or maintenance from the agency, however Club Med recommends that there be a simple path with a direct link from the homepage or the website’s navigation bar to the I-frame, to ensure the Club Med I-frame is easily accessible for the customer.
“It is very important for us to invest in tools that help our indirect travel partners grow their business,” says Jacinda Lowry, National Sales Director. “With online distribution channels at the centre of the customer booking journey, it is key that travel agencies always have up-to-date and engaging Club Med content on their website. The I-frame is a win-win solution, with no extra work for the agency and user-friendly content for their customers. We hope that numerous travel agencies will take this opportunity and implement this tool that we developed specifically for them.”
The I-frame’s design also allows the client to navigate from any platform: desktop, tablet or mobile phone, adds Lowry.