TORONTO – Travellers flying out of Canada’s largest airport will have access to a special parting gift: books and music available for free download.
Entertainment on Cloud 10 begins its rollout at Toronto’s Pearson International Airport on Tuesday. The service is the latest offering in an ongoing partnership between the Greater Toronto Airports Authority – which manages Pearson – and American Express Canada.
“Doing something around entertainment was always one of the things that we both wanted to do,” said David Barnes, vice-president of advertising and communications at American Express Canada.
While at Pearson, travellers will be able to visit a dedicated website to download select e-book titles and individual songs. The content is being provided by HarperCollins Canada and Sony Music Canada.
Barnes said while the service is currently specific to Pearson there is potential to expand depending on the willingness of other airports or venues to work with the credit card company.
Cory Beatty, marketing director at HarperCollins Canada, said six books will be available each month: e-book samplers which include excerpts of upcoming books, two classic titles and two best-selling releases.
The first run includes Giller Prize finalist “The Betrayers” by David Bezmozgis and “Us” by “One Day” author David Nicholls, and classic titles “The Adventures of Sherlock Holmes” and “The Great Gatsby.”
Pearson travellers can access Entertainment on Cloud 10 at www.amexcloud10entertain.ca.