Choice Hotels, AMResorts announce strategic relationship
Zoetry Casa del Mar, Los Cabos

Choice Hotels, AMResorts announce strategic relationship

ROCKVILLE, MARYLAND — Choice Hotels International, Inc. has entered into a strategic agreement with AMResorts.

The deal enhances Choice Hotel’s loyalty program, Choice Privileges, allowing members to earn and redeem points at AMResorts’ properties.

The partnership will add more than 25,000 upscale rooms to the Choice Hotels network, including AMResorts brands Zoëtry, Secrets, Dreams, Breathless, Now, Reflect and Sunscape brands. It also will position Choice Hotels as having the largest all-inclusive luxury resort offering in its program of any major U.S. hotel company.

“Our initiative with AMResorts will offer our 40 million Choice Privileges loyalty members the opportunity to earn and redeem points at a portfolio of world-class resorts in desirable destinations,” says Pat Pacious, President and CEO, Choice Hotels.

Gonzalo del Peon, President, AMResorts, added: “Choice Privileges’ strong consumer offering makes it the right loyalty program for us, and our resorts will now be able to offer guests the ability to earn and redeem loyalty points. We look forward to working with Choice to connect more people to their dream getaways in paradise and deliver memorable experiences that will inspire travelers to book their vacations with us time and time again.”