Celebrity Cruises to brighten ‘Black Friday’ with brand’s biggest promotion plus incentives for agents

Celebrity Cruises to brighten ‘Black Friday’  with brand’s biggest promotion plus incentives for agentsMIAMI — Celebrity Cruises is bringing back the brand’s most popular promotion: ‘123go’.

The promotion’s three features will be joined by two entirely new offers, and will allow consumers to select what they value most in a Celebrity vacation, from any of the following options:

  • Free ‘Classic Beverage Package’ for two, allowing guests to pair Celebrity’s cuisine with their favourite beverages – representing a value of up to $1,200 for two guests, based on a 12-night sailing, and including coverage of beverage gratuities;
  • Free gratuities for two, allowing vacationers to fully relax, knowing tips for Celebrity’s staff are covered – representing a value of up to $360 per stateroom based on a 12-night sailing and including coverage of stateroom, waiter, assistant waiter and head waiter gratuities;
  • An onboard credit of up to $300 per stateroom, depending on the selected itinerary length, and available for guests to apply to shore excursions, specialty dining, wine tastings, spa treatments, boutique items or any other onboard purchase.

The promotion will be even more enticing for guests booking a Celebrity vacation in Europe, as they’ll have the opportunity to select two of the three special options.

Celebrity’s 123go offer is valid on all ships (with the exception of Celebrity Xpedition), and cruises from February 2014 through March 2015 (excluding transatlantic and transpacific voyages) – with more than 400 sailings to choose from – when the cruise is booked between Nov. 29, 2013 through Feb. 28, 2014.

Full details can be found beginning at 12:01 a.m. ET Nov. 29 at celebritycruises.com/123offer.

As another facet of  ‘The Celebrity Commitment’, Celebrity also has introduced a corresponding 123go incentive program exclusively for travel partners.

“The Celebrity Commitment is our genuine, ongoing pledge to our travel partners to constantly identify opportunities to help them achieve greater levels of success, and our 123go incentive program is an exciting new illustration of that commitment,” said Celebrity’s Senior Vice President of Sales Dondra Ritzenthaler. “We’re giving our travel partners the opportunity to reward their hard work with cash prizes and to earn entries into a sweepstakes with the Grand Prize being any Celebrity cruise in 2014 in our luxurious, spa-inspired AquaClass accommodations, paired with $2,000 to apply to air travel.”

Travel partners can earn an entry into Celebrity’s 123go trade sweepstakes by booking clients in any stateroom category on a Celebrity cruise departing between Jan. 1, 2014 and April 30, 2015.

In addition to the Grand Prize, Celebrity‘s 123go trade incentive prizes include:

  • Randomly awarded $1,000 prizes Nov. 29, 2013 through Jan. 2, 2014.
  • Four First Prize Cruises, with winners randomly awarded a 2014 cruise to one of the following locations: Alaska, Bermuda, Caribbean or Europe in veranda category accommodations.
  • $100 Visa gift card and one entry into the sweepstakes when agents offer Celebrity Cruises to the brand’s secret shoppers from Jan. 2 through Feb. 28, 2014.

Eligible bookings must be registered from Nov. 29, 2013 through Feb. 28, 2014. To enter the sweepstakes and book, agents can visit Celebrity-TradeIncentives.com.