MIAMI – One year in and Carnival’s ‘Onboard with You’ trade platform is still going strong. To celebrate its first-year milestone, the cruise line has launched a new trade ad campaign, a travel agent contest and a 100-city tour.
The new ‘Together We’re Better’ ad campaign celebrates the importance of the strong partnership between Carnival and the travel agent community.
Meanwhile, the ‘Onboard with You Anniversary Contest’ gives agents the chance to share the most helpful sales tip they’ve learned over the past year by submitting it on the line’s trade Facebook page, beginning today through Sept. 18. A panel comprised of members of Carnival’s sales team will select a grand prize winner who will receive a complimentary Carnival cruise for two in the Caribbean with balcony accommodations. A runner-up will win a US$100 gift card, while 100 additional winners will receive a ‘Travel Agents Rock’ t-shirt.
Carnival is also celebrating the anniversary with a new “Together We’re Better” travel partner tour hosted by the line’s business development managers in more than 100 cities in North America. The tour will feature small-scale events that are designed to give travel partners more opportunities to engage one-on-one with Carnival’s sales team while learning sales success strategies and new product information. The tour will conclude in March 2017.
“We are incredibly grateful for the tremendous level of support we have received from the agent community during the first year of ‘Onboard with You’ and we’re looking forward to introducing even more initiatives as part of this platform moving forward,” said Carnival’s Vice President of Sales and Trade Marketing Adolfo Perez. “The anniversary contest and new ‘Together We’re Better’ tour are designed to celebrate the positive impact this platform has made in our relationship with agents and they reflect our continued commitment to working with agents to strengthen our partnership even further.”
During the first year of “Onboard with You,” Carnival introduced its first-ever Facebook page for travel agents, which has garnered more than 17,000, likes. The Facebook page is hosted by Perez and offers travel agents the opportunity to engage with him and the sales team, learn about Carnival initiatives and receive exclusive sales leadership insight. Additionally, during the platform’s first year, the Carnival sales team hosted “Onboard with You” agent events that attracted 5,000 participants and launched several new initiatives, including the line’s commission enhancements.
For more information, go to the line’s trade-dedicated Facebook page, https://www.facebook.com/CarnivalTrade.