Carnival launches ‘Loyalty Rocks: Learn and Earn’ training

Carnival launches ‘Loyalty Rocks: Learn and Earn’ training

MIAMI — Carnival Cruise Line has relaunched Carnival Passport with new incentives and a new name: ‘Loyalty Rocks: Learn and Earn’.

The cruise line says the agent training program is designed to recognize and reward advisors for investing in their professional development.

Learn and Earn replaces Carnival Passport. Advisors who participated in Carnival Passport will be given credit for prior training completed, including automatic placement in more advanced levels of Learn and Earn.

For the 600 travel advisors in the final level of Carnival Passport nearing graduation, Carnival is offering a free cruise opportunity (with validation of four new bookings made) “as a thank you and appreciation for the significant time spent in Carnival Passport”.

Custom-built as part of Carnival’s Loyalty Rocks program, the ‘Learn and Earn’ training content is video-based and puts travel advisors on an “80% faster path to graduation”, says Carnival.

The program offers Gold, Platinum and Diamond levels, allowing agents to train on Carnival product and better support their clients while earning rewards and perks for themselves.

Enhancements include bonus Loyalty Rocks reward points, no booking requirement for graduation and monthly seven-day Caribbean cruise awards for graduates.

“We understand the importance of quality training in helping our advisors to be successful in selling Carnival, so we set out to design a new training program that is focused, quick and relevant,” says Adolfo Perez, Carnival’s Senior VP of Sales and Trade Marketing. “When building out Learn and Earn we spoke with travel advisors and took their advice to heart, and we’re excited for agents to see the enhancements and perks to this program that we believe will deliver significant value.”

Agents can use their GoCCL.com ID and password, eliminating an additional password to access Carnival training. The program is also mobile-friendly. Carnival has also removed the four-booking requirement for graduation, so advisors can complete the program faster.

Agents who complete all of the courses receive 100 Loyalty Rocks rewards points. Each graduate also receives a certificate signed by Perez and a Carnival Diamond Graduate logo for use on marketing materials.

Each month Carnival will award five seven-day Caribbean cruises for graduates who submit a brief summary about how their Learn and Earn experience helped them develop their business. Entries will be judged by Carnival’s Sales Leadership Team, and the top five entries will win a balcony stateroom onboard the ship and on the departure date of their choice.