MIAMI — In keeping with its ‘Onboard with You’ pledge, Carnival Cruise Line has launched a new Future Cruise Credit Toolkit, allowing travel agents to better leverage FCCs for their clients.
Available via a dedicated page on GoCCL.com, the toolkit includes a variety of resources to empower agents with helpful knowledge, and includes the following:
- Lead reporting tool to help agencies note and follow up on pending FCCs
- Communications schedule to help travel advisors organize client follow-ups
- Easy-to-use templates for FCC-focused emails, letters and phone calls
- Personalization tools for agents to customize messages based on client needs and interests
The toolkit is also accompanied by a video from Carnival’s BDMs who share effective selling and marketing tips for agents to utilize FCCs to assist their clients on future bookings. With many guests opting for FCCs on cancelled sailings, FCCs represent a “huge opportunity” for travel advisors to grow their business, said Adolfo M. Perez, Carnival’s senior vice president of global sales and trade marketing.
“Clients with FCCs are such important leads for travel agents and this practical, easy-to-use tool kit offers a variety of proven sales and marketing strategies, all designed to help advisors close more FCC business and expand their sales,” he said. “It’s one more example of Carnival investing in and supporting our valued travel partners.”