MIAMI — Carnival Cruise Line has granted travel agents access to its new Cruise Night Kit, a comprehensive sales and marketing tool featuring a variety of materials for planning a successful cruise night event.

The kit can be accessed via the ‘Onboard With You’ section of GoCCL.com, the line’s travel agent Internet portal.

Carnival’s sales experts have assembled a wide range of proven sales and marketing resources that are most requested by travel agents to cruise the ideal cruise night. These include: customizable invitations, Carnival Cruise Line product presentation, tips on how to host a successful cruise night, FAQ’s and tips for marketing to first-time cruisers, and ‘What to Pack on Your Cruise’ flyer.

“Our sales experts have been working with agents for many years on creating successful ‘cruise night’ marketing events and they possess a unique perspective on the best way to maximize their effectiveness,” said Carnival’s Vice President of Sales & Trade Marketing Adolfo Perez. “We know how beneficial cruise nights can be for agents’ business, so we put our best ideas and resources together in one helpful, easy-to-use kit.”

The introduction of the kits follows Carnival’s recently launched ‘Ultimate Cruise Night Contest,’ which invites agents to share their most creative cruise night ideas for the chance to win $1,000 to use toward hosting their own cruise party, along with a grand prize of US$5,000 in cash. The contest closes on July 13 and three finalists will be named by Aug. 11.