WASHINGTON, D.C. — Brand USA says it will host four days of one-to-one business meetings connecting U.S. partners with tour operators in Canada and other key markets around the world.

The event runs March 15 – 18 and features a series of match-made appointments aimed at helping tour operators and U.S. travel partners connect and leverage mutual opportunities to increase business, as the travel trade adapts its strategies for recovery.

Attendees will also have access to programs highlighting key market updates, featuring the latest insights affecting the travel landscape.

“The event will deliver bespoke, direct connections,” says Tom Garzilli, Chief Marketing Officer of Brand USA. “Our priority is ensuring the meetings we facilitate are as productive as possible during this period of uncertainty as we navigate the road to recovery. Working together, we can come back stronger than ever.”

The virtual event will take place via the ‘always-on’ Brand USA Global Marketplace platform. Only mutually selected matches will be made with Canadian and international tour operators and U.S. partners, says Garzilli.

Up to eight, 16-minute appointments can be scheduled each day and partners can select how many days and meetings sessions they attend throughout the event, he added.

Advance registration and Preference Selection for One-to-One Business Meetings is required and must be completed by Friday, March 5, 2021. The trade can access Brand USA Global Marketplace free of charge.

More information is at brandusaglobalmarketplace.com.