TORONTO — Blue Diamond Hotels and Resorts has launched Starfish Resorts, a new brand of all-inclusive properties designed to offer outstanding value and a lively vacation atmosphere.

Catering to clients of all ages, Starfish Resorts delivers an active schedule of social events, dance classes and sports activities.

Starfish Resorts is introducing Starfish Cayo Santa Maria in Cuba as the first addition under the resort brand portfolio. Previously operated as La Estrella, Cayo Santa Maria, guests will now be able to enjoy a new resort brand offering great value and a lively vacation atmosphere on one of the Caribbean’s most spectacular beaches, said the company.

The all-suite, Starfish Cayo Santa Maria is surrounded by verdant flora with two expansive, pristine free-form swimming pools. Comfortable and spacious accommodation options include junior suites and suites with views of the ocean or tropical gardens. In-suite features include room service, a mini bar, coffee maker and in-room safe, along with signature Starfish amenities.

Families will appreciate the supervised kids club and activities, while couples may wish to make use of the dedicated on-property romance and wedding planner. The schedule of daily activities and sports will keep everyone entertained, while evening performances and events are hosted in the resort’s impressive theatre accommodating over 1,000 audience members.

Guests can enjoy global culinary delights at any of the six distinct buffet and à la carte restaurants, which offer a variety of dining options. The resort is equipped with four separate bars and, in addition, 24-hour food and beverage service is available.

The all-inclusive program offers an array of activities, ranging from snorkeling and kayaking during the day to the disco and entertainment theatre at night. Beyond the all-inclusive plan, guests can choose to take advantage of additional on-site services for purchase, including motorized water sports rentals, massage and beauty treatments, jeep and scooter rentals, babysitting services, and more.

For more information, visit starfishresorts.com.