MIAMI — Azamara Club Cruises is streamlining its branding to Azamara, removing the term ‘Club Cruises’ from its name.

The cruise line says the change reflects “a redefined dedication” to the brand’s Destination Immersion concept and its focus on immersive experiences.

“Our passion for travel has allowed our Destination Immersion concept to evolve over the last 10 years,” says Azamara President and CEO Larry Pimentel. “Today we expect even greater growth in our on-shore programming as our services improve. Now available for every trip from October 2019 and for all our future deployments, we will provide a unique variety of products carefully selected, reinforcing our identity and our ‘Explore Further’ mantra.”

Pimentel added that Azamara is launching the largest selection of pre and post trip land programs in the entire cruise industry. Azamara offers more than 1,700 shore-based program offerings, complementing its immersive approach and reinforcing its commitment to take passengers to the heart of a destination, he says.

The land program options include …

. AzAmazing Journeys: Carefully selected programs with a small and intimate group led by expert guides (average group size from 12 to 18 guests) such as: AzAamazing in Asia: In search of Orangutnan in Borneo; AzAmazing in South America: The Bolivian Salt Flats and Atacama Desert of Chile; AzAmazing in Australia: Rail & Sail in Indian Pacific

. Land Journeys: Programs that allow guests to discover cities from different points of view and offer an à la carte travel experience. Examples include: Land Journey in Europe: Norway On the Road; Land Journey in South America: In search of Jaguar: Pantanal; Land Journey in New Zealand: South Island – Alpine Rail & Mount Cook

Stay Local: Programs that allow passengers with limited time to fully discover one and unique destination, in cities including Buenos Aires, Cape Town, Dubai, Hong Kong and Monte Carlo.