Analysis: How to market Las Vegas

Average room rate in Las Vegas surpasses $200/night

LAS VEGAS — The average cost of one night at a Las Vegas hotel has climbed to an all-time high, heralding good news for resort owners but empty wallets for visitors.

The Las Vegas Review-Journal reports that according to the Las Vegas Convention and Visitors Authority, the average daily room rate rose 3.7% to $150.21 (Cdn $201.01) in January, the highest monthly average on record. The authority’s previous record was $146.53 (Cdn $196.08) a night in April 2007.

The rate does not include resort fees, taxes or parking charges.

Another tourism indicator, revenue per available room, was also up 3.7% from last year to $128.73 (Cdn $172.26) in January.

Las Vegas visitation was up slightly in January. The city saw a 1.1% increase in visitors to reach a total of 3.5 million in January.

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