SYDNEY, AUSTRALIA — Aurora Expeditions is honing in on French-speaking markets by appointing Nicolas Bilek to focus specifically on France, Belgium, Switzerland and Quebec.
Bilek, who will drive business development in these markets for the expedition operator, brings more than 22 years of travel industry and expedition experience to the role. He is tasked with growing awareness and driving sales of Aurora Expeditions voyages with French-speaking adventure travellers.
“I am thrilled to be joining the Aurora family and to have the opportunity to grow and market this unique product within these emerging markets,” said Bilek. “Aurora’s spirit of true adventure and its understated, relaxed and friendly atmosphere is something I strongly believe will appeal to the markets that I will be helping to develop.
“We have already begun to see an increase in interest in our active and life-changing voyages to Antarctica and the Arctic from French speakers, and I am confident that by working with our valued trade and media partners, this will continue to grow.”
Michael Heath, Chief Executive Officer of Aurora Expeditions, says Bilek’s appointment comes at a pivotal time for growth, following the resumption of the company’s voyages earlier this year and ahead of the imminent launch of its brand new vessel, the Sylvia Earle.
“True to Aurora’s spirit of innovation, we have carefully evaluated our global market position and identified these French-speaking markets as potential areas for growth. We are well positioned to welcome an increase of passengers from these source markets onboard, with French-speaking Expedition Team members on every voyage, as well as several French-speaking naturalists featuring across our expedition calendar. We are very excited to be working with Nicolas to help expand Aurora’s presence and drive awareness of Aurora’s unique offering,” said Heath.
Aurora Expeditions celebrates its 30th year of operations this year. It recently announced the inaugural season of its second purpose-built expedition ship, the Sylvia Earle, launching in November 2022. It also recently released a new Antarctica 2023-2024, Arctic 2023 season and accompanying 2022-2024 brochure featuring more than a dozen new itineraries.
Travellers can take advantage of early-bird savings of up to 25% off new season voyages. For more details go to https://www.aurora-expeditions.com/.