TORONTO — As the year 2000 recedes into the rearview mirror, Vision 2000 Travel Group decided it was time for a rebrand.
Originally named in 1999 when excitement about the new millennium was peaking, the company has grown into the largest Canadian‐owned and operated travel management company employing nearly 600 travel professionals and processing almost $600 million dollars in annual sales.
The new name is Vision Travel Solutions to be known as Vision Travel in English and Vision Voyages in French and it was unveiled at the company’s The Power of Vision conference in Toronto this past weekend.
COO Brian Robertson said the company’s goal was to hit $750 million in annual sales by 2015.
The company now sees 70% of its sales come from corporate business and the rest mainly from high-end leisure. Vision is the largest member in Canada for the Virtuoso network which specializes in the luxury market.
Vision has 15 bricks and mortar locations and close to 100 home-based advisors.
The company has landed some big new accounts in Quebec said president Joel Ostrov including Caisse de depot, Quebecor/Viedeotron and the Metro grocery chain.
The new look was made to soften the company’s image and replace the more corporate logo of the past. One goal is to attract a younger clientele and workforce.
Ostrov said he is already seeing younger workers with a surge from travel schools joining the industry.