FORT LAUDERDALE — American Queen Voyages has unveiled a brand new website design featuring booking capabilities as well as a Risk-Free Booking program that adds flexibility to 2022 bookings.
Delivering a more functional experience, the new website brings together the cruise line’s Rivers, Lakes & Oceans and Expedition products under one digital umbrella for the first time, embracing the tagline ‘Discovery Runs Deep’ and highlighting the beauty of North America.
Visitors to the site can now filter their searches to hone in on desired dates, ships, types and destinations under the ‘Voyage’ feature. The site also incorporates the ability to buy a voyage online, another first for American Queen Voyages, which celebrates its 10th anniversary this year. Guests are able to secure their cruise directly in the booking engine, including the specific stateroom through an interactive deck plan, which allows passengers to explore what the vessel offers on each deck and in each cabin.
“American Queen Voyages has transformed from the great American rivers to include lakes, oceans and expedition experiences over the last 10 years, and the reimagined website is a critical tool to tell the next chapter in our story,” says Isis Ruiz, chief commercial officer, American Queen Voyages.
“Evolving the way we present the brand digitally is a key pillar of our go-to-market strategy. The new American Queen Voyages website design now delivers an inspiring and functional experience across all platforms that focuses on meeting our customers where they are, leaning into our brand positioning and enhancing our guest experience to reach and surpass expectations,” Ruiz adds.
Also new this year, American Queen Voyages is now offering a Risk-Free Booking program to give guests added flexibility for 2022 bookings made by June 30, 2022. Guests booking a sailing departing by Dec. 31, 2022 have the flexibility to move to another 2023 voyage, penalty free, up to 14 days prior to departure.
For more information go to www.AQVoyages.com.