‘Air France, France is in the air’ is carrier’s new marketing slogan

MONTREAL — Air France has unveiled a new advertising campaign called ‘Air France, France is in the air’ in the printed press, with coverage in 12 countries (France, Germany, Brazil, Canada, China, Spain, U.S., Italy, Japan, Russia, Senegal and Switzerland) as well as on the Internet, social media and on the radio.

Created by the agency BETC, the new campaign consists of six visuals illustrating the services offered by Air France: the comfort of the A380, the new La Première cabin, the new Business cabin, gastronomy, the network and SkyPriority (priority channels at more than 1,000 airports). It is supplemented by 12 visuals depicting iconic destinations served by Air France (Paris, New York, Brazil, China, Japan, Africa, Italy, etc.).