Agents can earn 25,000 points with Carlson Rezidor’s Look to Book

Agents can earn 25,000 points with Carlson Rezidor’s Look to Book

NEW YORK — Carlson Rezidor Hotel Group is celebrating the 25th anniversary of its Look to Book loyalty rewards program for agents with new offers.

Look to Book enables real time messaging with members in the GDS, so agents can easily track point balances on the website and check out detailed booking information to build relationships with various hotels. Membership is open to all professional travel agents in 32 eligible countries; agents must join the program to earn Look to Book points.

Look to Book rewards agents with 10 points per US$1 with points redeemable for stays at hotels around the world, gift cards, airlines miles and more.

Special 25th anniversary points include:

  • Registering and booking hotel stays during the ‘Earn Up To 25,000 Points’ promotion period of Jan. 17 through March 31, 2017. Learn more at
  • Taking the ‘25 Years of Look To Book’ quiz on, earning up to 1,000 points
  • Bookmarking the Look To Book 25th anniversary page at for additional bonus point opportunities throughout the coming year

“Travel agents are vital to the success of the Carlson Rezidor Hotel Group,” said Heidi Veire, Director, Global Business to Business Loyalty for Carlson Rezidor. “We look forward to celebrating the 25th anniversary and showing appreciation for our members’ commitment by offering special anniversary programming throughout the year with the opportunity to earn bonus points and prizes.”

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