LONDON – London is being overrun by cats, 68 of them to be precise.
Early morning commuters this week were surprised to find all of the advertisements at Clapham Common Tube station have been taken down and replaced with 68 oversized portraits of adorable felines.
Thanks to a successful Kickstarter campaign, which according to BBC News raised £23,000, community action group Citizens Advertising Takeover Service (CATS) was able to purchase the advertising space at the station and splash huge photos of cats on walls, escalator panels and subway turnstiles. Many of the featured cats are available for adoption via Battersea Dogs & Cats Home, and Cats Protection.
The creative venture was organized by a group called Glimpse, which said its mission was to “inspire people to think differently about the world and realize they have the power to change it.”
The campaign will run only for the next two weeks. Lucky for us, the adorable cats will live on forever in Instagram snaps.