TORONTO — ACTA is “deeply concerned” about American Airlines’ new policy limiting loyalty points to direct bookings and preferred travel agency bookings.

ACTA President Wendy Paradis says the airline’s decision to limit traveller loyalty points accrual to direct bookings and a select group of travel agencies effectively marginalizes a vast number of travel agencies and travel advisors.

“This move undermines the principle of fair competition and creates an uneven playing field, disadvantaging both consumers and many travel agencies,” said Paradis. “ACTA strongly objects to the recent policy change announced by American Airlines regarding its AAdvantage miles and Loyalty Points program.”

Paradis noted that the American Airlines policy, announced earlier this week, states that effective May 1, 2024, only direct bookings with American Airlines and selected partner airlines, along with a specific list of ‘preferred travel agencies’, will qualify for earning traveller loyalty points.

“ACTA views this change as a significant departure from equitable business practices and a direct threat to the healthy competitive environment that has long benefited consumers and the travel industry alike,” said Paradis.

She added that ACTA is urging American Airlines to reconsider this policy change and work collaboratively with the entire travel agency community to foster a healthy, competitive environment that benefits all stakeholders.