ACITA outlines new key objectives amid travel’s recovery

ACTA releases video highlighting BIPOC travel experiences

TORONTO — ACTA has created a new BIPOC-themed video that will help travel agents better understand and cater to the Black, Indigenous and Peoples of Colour community.

The video, available here,  includes a recent roundtable discussion featuring members of ACTA’s diversity and inclusion working group as well as Canada’s travel and tourism sector. Hosted by Avery Campbell, ACTA’s Director of Advocacy and Industry Relations, the roundtable panel comprises: Alcindor Pierre, an independent travel agent with The Travel Agent Next Door; Maureen Barnes-Smith, Vice President of Sales and Marketing at Unique Vacations; and Teresa Ryder, Director of Partnerships at the Indigenous Tourism Association of Canada.

“This video explores the stories of Black, Indigenous, or Peoples of Colour (BIPOC) professionals’ experiences when they travel, and helps travel agents learn more about BIPOC travellers to enhance a travel agent’s business,” says Campbell.

According to ACTA, a quarter of Canadians identify as BIPOC. By learning about BIPOC travel experiences, travel agents are better positioned to build more rewarding trips and sell to a wider customer base, says the organization.

TO enhance travel agents’ understanding and education, ACTA offers the Canadian Travel and Tourism industry’s online Diversity and Inclusion training courses on its website. ACTA members receive up to 30% savings.