ACTA launches marketing toolkit and declares “…Without a Travel Agent…You’re on Your Own!”

MISSISSAUGA, ON — As ACTA marks its 37th year as Canada’s retail travel trade association, it is launching a member toolkit and declaring “…Without a Travel Agent…You’re on Your Own!”

The ACTA member toolkit is a collection of resources that can be used for free by ACTA members to promote the value of their services to the consumer. Offering both digital and printable content, the toolkit can be leveraged to use in tradeshows, document dressings, advertising campaigns and PR initiatives. All the materials feature the slogan “Without a Travel Agent, You’re on Your Own!” and highlights reasons to use a travel agent when planning a trip.

Materials can be customized with agency contact info by using ACTA’s print shop.

David McCaig stated, “the ACTA toolkit has been designed to remind consumers that …Without a Travel Agent…You’re on Your Own!, and that when it comes to trip and travel planning, an ACTA travel agent is the perfect companion”.

The construction of the toolkit, and promoting the value of an ACTA travel agent is in response to ACTA’s new strategic direction for 2013-2015 that was conceived by the ACTA Board of Directors. The new strategic direction outlines three priorities, one of which is to promote the value of an ACTA travel agent. “ACTA believes collectively we can build momentum towards consumer awareness by promoting the value of a travel agent and highlighting our value proposition to our clients and prospects,” said the organization.

“We are very excited to be able to offer ACTA members the resources to promote themselves and their professionalism. Our toolkit materials reinforce the value proposition of today’s travel agent: Expert Advice, Personal Attention, Peace of Mind, Convenience and Time Savings & Trust,” said McCaig.

To learn more about the ACTA marketing toolkit visit acta.ca and click the ‘Member Toolkit’ button on the home page. You can also e-mail toolkit@acta.ca.