FRAMINGHAM, MA — With the Travel Institute’s scholarship fund for its three flagship certification programs, Canadian agents can enroll in the Certified Travel Associate (CTA), Certified Travel Counselor (CTC), or Certified Travel Industry Executive (CTIE) programs and qualify to receive a 50% savings.
All content and certifications are relevant to Canadian travel agents. The offer applies to enrollments throughout July and is part of The Travel Institute’s ‘Promote Your Professionalism’ month. Depending on selected coursework, the value may be as high as US$275 off standard curriculum pricing.
“Simply put, when you learn more, you earn more, especially when you’re engaged in a comprehensive educational curriculum,” said Diane Petras, CTIE, President, The Travel Institute. “Certification increases earning because it builds the skills, knowledge, and confidence needed for career-minded travel agents to take risks, improve marketing, revise business plans, and take action. Our annual scholarship program is one of our most visible and far-reaching commitments to the vitality and future of our industry.”
Royal Caribbean International’s Senior Vice President Vicki Freed, who completed her CTC from The Travel Institute more than 30 years ago, produced a short video in support of this year’s ‘Promote Your Professionalism’ campaign, calling certification “an investment in yourself, your brand, and your expertise.”
Check out the video here: https://youtu.be/BcACPXZL4zY.
Complementing the certification-scholarship offers in July are three interactive webinars, plus the weekly Hot Tip Tuesday and Friday Five Blog e-communications.
The webinar schedule is as follows:
- July 10, 2 p.m. EDT – ‘Boot Camp: Storytelling Skills for the 21st Century, Part 1’ with Richard D’Ambrosio of Hudson Valley Communications
- July 18, 1 p.m. EDT – ‘Top 5 Copy Mistakes You’re Making on Your Travel Website (and How to Fix Them!)’ with Emily Matras of Bon Vivant Copy
- July 24, 2 p.m. EDT – ‘PR Boot Camp: Storytelling Skills for the 21st Century, Part 2’ with Richard D’Ambrosio of Hudson Valley Communications
All sessions are free, but advanced registration is required. In addition, webinars on topics including certification and specialization are offered in July.
To qualify for a certification scholarship, individuals must complete the application form on The Travel Institute’s website at thetravelinstitute.com.
The Travel Institute Fund has endowed more than US$238,000 in scholarships since it was established in 2014 to celebrate the non-profit’s 50th anniversary.