As Grenada continues to gain traction with Canadian travellers, the destination is building on its appeal with expanded airlift, new luxury accommodations and a growing focus on authentic, sustainable experiences. In this week’s Take 5, we catch up with Sekou Stroude, Director of Sales, Canada at the Grenada Tourism Authority, to discuss what’s driving demand, what’s new for the 2026-27 winter season and the tools available to help advisors sell the destination with confidence.

1.Grenada has been attracting growing interest from Canadian travellers in recent years. What types of travellers are you seeing gravitate toward the destination, and which client profiles do you think travel advisors should be targeting?

“We’re seeing growing interest from Canadian travellers who want more than a traditional beach vacation. They’re looking for authentic experiences, and that’s exactly where Grenada stands out. Our strongest growth is coming from couples, luxury travellers, adventure seekers, and food and culture enthusiasts who value meaningful travel over mass tourism.

“For travel advisors, the opportunity is to target clients who are ready to discover something new. Grenada offers the beauty of the Caribbean, but with a level of authenticity, warmth, and discovery that’s increasingly hard to find. It’s a destination that consistently exceeds expectations – and that’s what keeps visitors coming back.”

2.Airlift plays a major role in destination sales. How can Canadians get to Grenada this year, and how is Grenada working to improve accessibility from Canada?

“Getting to Grenada has never been easier for Canadian travellers. Air Canada offers year-round non-stop service from Toronto, with three weekly flights during the winter and two weekly flights throughout the summer. During the winter season, WestJet also operates non-stop service from Toronto, providing even more choice and convenience.

“Expanding airlift remains a top priority for the Grenada Tourism Authority. We work closely with our airline partners to grow capacity, strengthen existing routes and pursue new opportunities as demand continues to increase. Our focus is ensuring Grenada remains one of the Caribbean’s most accessible destinations for Canadian travellers.”

Grand Anse Beach

3.What new tourism developments, hotel openings, attractions or experiences should travel advisors know about heading into the 2026-27 winter season?

“InterContinental Grenada-La Sagesse — the big one. This 120-room resort sits directly adjacent to Six Senses and is scheduled to debut in November 2026, so it lands right in time for peak winter season. It’s the first InterContinental-branded resort in Grenada, with five restaurants and bars, a spa, fitness center, and pool complex. Worth flagging to luxury-focused agents now since bookings for a November opening will start moving.

“Calabash Hotel expansion — the Relais & Chateaux property broke ground on new suites, which completed in early 2026: four Superior Deluxe Suites and two Hillside Penthouse Suites with double-sink bathrooms, walk-in showers, and private patios.

“Six Senses La Sagesse and Silversands Beach House are now established (both opened in 2024) but still worth reminding agents about if they haven’t sold them yet — Six Senses marks the brand’s North American debut with 56 pool suites and 15 villas, self-sufficient and plastic-free, and Silversands Beach House is a 28-room sister property overlooking Portici Beach.

“Air Canada adds a third weekly flight beginning November 16, operating Sundays, Mondays, and Wednesdays through May 2, 2027.

“WestJet resumes service December 13, running through April 23, 2027.”

4.Sustainability and authentic local experiences continue to be priorities for many travellers. How is Grenada balancing tourism growth with preserving its culture, communities and natural environment, and what experiences best showcase that commitment? 

“Sustainability has always been part of Grenada’s DNA. As we continue to grow, our focus is on growing the right way by protecting our natural environment, celebrating our culture and ensuring tourism creates meaningful opportunities for local communities.

“Visitors don’t just see the destination, they connect with it. Whether it’s touring a family-owned chocolate factory, exploring a spice estate, dining on locally sourced cuisine, hiking through our rainforests or diving our underwater sculpture park or protected marine parks, every experience reflects the authenticity that defines Grenada.

“For travel advisors, that’s a powerful story to tell. Today’s travellers want destinations that are genuine, responsible and leave a positive impact, and Grenada delivers on all three.”

A World Adrift underwater art installation

5.If a travel advisor has never booked Grenada before, what resources, training opportunities or sales tools do you offer to help them become more confident selling the destination?

“If a travel advisor has never booked Grenada before, we offer:

• Grenada Travel Expert Program – Our online certification covering key selling points, resorts, experiences, and practical booking info.
• Trade Website Resources – Sales sheets, itineraries, images, videos, and marketing assets they can use immediately.
• Webinars & Training – Live and on-demand sessions with GTA and hotel partners.
• One-on-One Support – Itinerary guidance, resort matching, and sales coaching from our trade team.
• FAM Trip Opportunities – Immersive learning for engaged advisors.”

For more information about Grenada, go to www.PureGrenada.com and Expert.puregrenada.com.