Don’t let the loonie get you down: tips for getting sales with a feeble dollar

Don’t let the loonie get you down: tips for getting sales with a feeble dollar

Don’t let the loonie get you down: tips for getting sales with a feeble dollar

Hard to believe that exactly two years ago, some of us were grumbling about the exchange rate:  the Canadian dollar was trading at 90 cents U.S. Oh, to have that exchange rate back!

Our weak dollar has been all over the news and scaring some clients away from travelling.  How can you overcome that reluctance?  Here are five great tips:

1) Some smart suppliers, including mainstream cruise lines such as NCL, are targeting us with special exchange rates and offers just for Canadian residents.

2) Sure the loonie is weak against the U.S. dollar, the pound sterling and the Euro – but not against all currencies around the world. We are still strong against the Australian dollar and South African rand, for example. Why not suggest your clients look at some of these more affordable options?

3) Suggest your clients travel where a dollar is worth a dollar – right here in Canada. Too many clients assume you can’t (or won’t!) help them with a domestic holiday.  Including coach tours, fly-drives and FITs there are dozens of vacation experiences to recommend right here at home.

4) Sell your clients on the advantages of pre-paying as much as possible before they leave home. From pre-paid tips to optional excursions and beverage packages, every dollar they spend here is one they won’t have to worry about once they leave the country.

5) Work with Canadian tour operators who have pricing in Canadian dollars (and who will likely lock in the price once your clients are under deposit). No worry about the sticker shock when final payment is due six months down the road.

If your phone has stopped ringing because clients are lamenting the state of the loonie, perhaps it’s time for you to contact them with suggestions such as these to take the sting away!


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