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2020 National Travel Agent Survey is now live; agents invited to take part

Wednesday, January 15, 2020


Agents can now take part in the 2020 National Travel Agent Survey. Offered by Rob Glennie & Associates, the survey covers a broad spectrum of agents, giving an expanded picture of the retail sector of the Canadian travel industry and increasing the value of the survey for agents, suppliers, tourist boards and the industry.

The survey can be accessed at

The survey is now in its fourth year. It has produced never-before seen data on how travel agents feel about their roles, what they earn, what products they sell and what they see as their greatest challenges.

Again this year, the survey will include four different streams of questions …

. Home-Based / Hosted Agent – Commission Only

. Call Centre, Office or Store Front Agent – Commission Only

. Call Centre, Office or Store Front Agent – Salary + Commission

. Call Centre, Office or Store Front Agent – 100% Salary

Your opinion matters!

The more agents that complete the survey, including different types of agents, the better and more revealing the results will be for everyone. Your opinion really does matter and this is your opportunity to provide your suppliers and other industry partners with greater insight into what is important to you.

The survey provides unique insight into the entire retail sector and will help suppliers and tourist boards better understand the similarities – and the differences – of the four different types of agents.

Suppliers pay attention to the survey!

This will help suppliers better serve the different types of agents and tailor their training and support to suit the needs of each group, including product training, FAM trips, sales support, collateral etc.

The survey will once again also provide data on the income levels, job satisfaction and overall happiness of different types of agents.

Insights from last year

Last year, about 700 agents took the survey and the results provided very interesting information including:

. 43% of non-home-based agents said they would consider going home-based in the future.

. 79% of home-based agents reported earning more now than before they went home-based

. Agents with a diverse, deep product knowledge were the most likely to be successful when they become home-based and can earn up to 50% more than their counterparts who just sell sun and beach.

You can complete the survey here:

Jill Wykes

Jill Wykes is a travel industry veteran who has held a series of senior management portfolios in travel corporations. A former chairman of the Travel Industry Council of Ontario, she is now an independent communications consultant and writer since retiring in 2011.
Jill Wykes
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