MONTREAL — Air Canada Vacations is inviting emerging Canadian travel creators to turn their travel stories into rewards through a new year-long ambassador program.

Launched on Oct. 28, the Creator Collective will select five creators with fewer than 50,000 followers to produce original travel content and inspire Canadians through their experiences. Applications are open until Nov. 10, 2026.

Participants will receive an Insta360 X6 camera, a Heys Puffer Travel Tote, monthly Air Canada eGift Cards for meeting program deliverables and opportunities to collaborate with and gain exposure through Air Canada Vacations.

The creator whose content achieves the strongest cumulative performance over the program’s one-year term will have the opportunity to earn 100,000 Aeroplan points.

“The Creator Collective is about celebrating authentic travel stories,” said Selma Filali, Senior Director, Marketing & Digital at Air Canada Vacations. “We’re looking for creators who capture more than just the destination. We want them to showcase the moments, experiences, and personal transformations that travel makes possible. We look forward to seeing travel through their lens and sharing those stories with Canadians.”

The program is open to eligible Canadian creators with upcoming travel plans who meet the application criteria. Participants will create content in their own voice throughout the year, highlighting how travel can broaden perspectives, foster connections and create lasting memories.

Applications can be submitted online at creatorcollective.aircanadavacations.com until Nov. 10. Full eligibility requirements, selection criteria and program terms and conditions are available here.