FORT LAUDERDALE — Riviera Travel River Cruises has appointed a new marketing leader as it looks to build on its North American growth.
Lissette Robledo has been named Commercial Marketing Director, North America, in a newly created role focused on increasing brand awareness, strengthening trade and consumer engagement and supporting the company’s expansion across the region.
“We are delighted to welcome Lissette to the Riviera Travel River Cruises team and look forward to the impact we know she will have on our evolving North America marketing program,” said Stuart Milan, president of North America for Riviera Travel River Cruises. “Lissette’s innovative approach and emphasis on strengthening brand awareness across trade and consumer channels will be a vital part of our continued success as we prepare to embark on another exciting year ahead.”
Robledo brings more than 20 years of corporate marketing experience, including work in the cruise industry. She most recently served as director of marketing at Tile Redi, where she led brand strategy and omnichannel marketing initiatives. Her previous roles include positions with Evolis Inc. and Carnival Cruise Lines, where she worked on integrated marketing programs, international product marketing and trade marketing initiatives.
“Riviera Travel River Cruises has had an impressive two years since relaunching its business in North America and while incredibly positive momentum has been built, there are still tremendous opportunities ahead for continued growth,” said Robledo. “I look forward to working in close partnership with our European team to successfully strengthen our brand marketing initiatives, deepen relationships with our valued trade partners, and introduce even more North American travelers to the exceptional experiences Riviera has to offer.”
Based in Fort Lauderdale, Robledo will work across sales, revenue and global marketing teams, while maintaining agency relationships and further developing the brand’s trade presence.
Her appointment comes as Riviera Travel River Cruises prepares to launch what it describes as the world’s first dedicated solo ship and expand into Southeast Asia in 2027 with its Vietnam, Cambodia and Mekong River Cruise itinerary. The company is also preparing to introduce its Riviera Moment collection in 2028, featuring additional river cruise experiences tailored to North American travellers.
For more information, go to https://www.rivieratravel.com/river-cruises.
Lead image caption: Lissette Robledo
