TORONTO — Collette is giving travel advisors more ways to earn recognition and rewards, with a new loyalty program launching in January 2027.

The Travel Advisor Loyalty Program is designed to support advisors across North America with tiered benefits, professional recognition and business-building resources based on qualifying traveller revenue.

The program features four tiers – Bronze, Silver, Gold and Platinum – with earnings and benefits beginning Jan. 1, 2027. As advisors reach new revenue thresholds, they can unlock higher tiers, with benefits increasing at each level. Benefits are cumulative, allowing advisors to retain the advantages of lower tiers as they progress. They will also carry their highest earned status into the following calendar year.

Benefits include access to advisor travel benefits, training opportunities, enhanced support, professional recognition and resources intended to help advisors grow their Collette business over the long term.

“Travel advisors are at the heart of our business and play an essential role in helping clients discover the world with confidence,” said Jaclyn Leibl-Cote, President and CEO of Collette. “The Travel Advisor Loyalty Program is our way of recognizing that partnership and investing in advisor success. We designed this program to celebrate achievement, support growth, and provide meaningful benefits that help advisors continue building their Collette business.”

Advisors can visit Collette’s dedicated program landing page for details about the program. Collette is also hosting a virtual on Oct. 22 offering an in-depth look at tier qualifications, benefits and key milestones. Click here to register.