TORONTO — travelbrands is inviting Canadian travel advisors to spread some holiday cheer through a new giving campaign supporting SickKids, Dans la rue and other local charities.

The ‘Hope. Inspire. Smile.’ campaign, organized with parent company H.I.S. Canada Travel Inc. and its family of brands, runs until Dec. 4, 2026, and encourages advisors to contribute new toys, essential items or Loyalty REWARDS POINTS to support communities in need.

travelbrands will match 100% of the dollar value of all Loyalty REWARDS POINTS donated between Oct. 19 and Dec. 4, doubling the impact of contributions made in support of SickKids. Advisors can also drop off donations at the company’s Toronto or Montreal offices or bring items to an upcoming industry event where a travelbrands business development manager (BDM) is in attendance.

“Travel is a gift. It brings people together, creates memories and gives us experiences that can stay with us for a lifetime. But we also know there are so many people in our communities who need support in other ways, especially during the holiday season,” said Nathalie Tanious, President & CEO, H.I.S. Canada Travel Inc. 

“Our travel advisor community is such an important part of who we are, and we wanted to do this alongside them. We know how powerful our travel community can be when we come together, and I’m excited to see what we can accomplish together and how much joy we can bring to families and communities this holiday season.”

In Toronto, the campaign is supporting SickKids through the ‘Bring a Toy. Share the Joy.’ initiative, with a goal of collecting 2,026 toys by Dec. 4. Advisors are encouraged to donate new, unwrapped toys from SickKids’ approved donation list.

In Montreal, donations will support Dans la rue, which provides services and support to young people experiencing homelessness or precarious situations. Requested items include socks, underwear, sweaters, shoes, coats, blankets, soap, shampoo and toothbrushes. New, unwrapped toys are also welcome and will be distributed to children in need through local charitable organizations.

HOW ADVISORS CAN PARTICIPATE

Travel advisors can drop off donations at the travelbrands Toronto or Montreal office on Nov. 25, between 9 a.m. and 5 p.m. local time.

The Toronto office, at 5343 Dundas St. W, 4th Floor, is collecting new, unwrapped toys for SickKids. The Montreal office, at 601–2100 rue Drummond, is collecting new essential items for Dans la rue, along with toys for local charitable organizations.

Advisors attending upcoming industry events where travelbrands will be present can also bring donations for their local BDM to collect. They are encouraged to contact their BDM in advance to confirm attendance and coordinate their contribution.

The third option is to donate Loyalty REWARDS POINTS in support of SickKids. travelbrands will match the dollar value of all points donated during the campaign period, from Oct. 19 to Dec. 4, 2026.

For more information, advisors can contact their local travelbrands BDM or visit travelbrandsaccess.com.