TORONTO — VoX International has been appointed public relations agency of record for Visit Portugal in Canada, leading the destination’s Canadian PR strategy, media relations and communications initiatives.

The partnership will focus on supporting Portugal’s continued growth in the Canadian market and strengthening its connection with Canadian travellers through campaigns highlighting the country’s regions, culture and experiences.

“We’re thrilled to welcome Visit Portugal to the VoX client roster,” said Susan Webb, President, VoX International. “Portugal is a destination Canadians already know and love, and we’re excited to build on that connection by showcasing the country’s regions, experiences and culture to Canadian travellers.”

Inês Almeida Garrett, Director for Canada, Visit Portugal, added: “What makes this partnership particularly exciting is that VoX knows Portugal well and has a strong understanding of the Canadian travel industry. We want to inspire Canadians to discover our gastronomy and wine, culture and heritage, nature, islands, authentic local experiences and the many regions of Portugal that are still waiting to be explored and VoX is the right partner for the job.”

The account will be led by Samantha Carreira, PR Account Manager at VoX International. Of Portuguese descent and fluent in the language, Carreira has 10 years of experience in the travel and tourism industry, along with expertise in Canadian media relations and destination PR.

For more information, visit visitportugal.com or VoXInternational.com.

Lead image caption: Lisbon, Portugal