TORONTO — Trevello Travel Group has promoted Susan Lawson to Vice President, Sales, Marketing and Partnerships.
Lawson, previously Director of Engagement, will now lead sales, marketing, supplier partnerships, events, training and mentorship for Trevello, which supports more than 1,400 independent travel advisors across Canada.
The expanded role brings these functions under a single leader, with Trevello saying the move is intended to create a more connected experience for both its advisor network and supplier partners.
“This is really about our advisors and our partners feeling that, no matter who they’re talking to at Trevello, we’re all moving in the same direction for them,” says Zeina Gedeon, CEO of Trevello Travel Group. “Susan has spent years earning the trust of both sides of that relationship. She listens, she follows through and people know she has their best interests at heart. That’s exactly the kind of leadership this moment calls for.”
Lawson brings senior sales and leadership experience from Club Med, Air Canada Vacations and Allianz Global Assistance, as well as entrepreneurial and consulting experience within the Canadian travel industry. Her background includes strategic account management, business development, marketing, team development and supplier partnerships.
On her new role, Lawson said: “Our advisors pour so much of themselves into their businesses, and our partners invest so much trust in us, I don’t take either of those things lightly. What excites me about this role is being able to bring sales, marketing and partnerships together in a way that actually makes life easier and more rewarding for the people we serve.
“When an advisor succeeds, it’s because a partner believed in them and Trevello showed up for both of them. That’s the feeling I want people to have every time they work with us.”
Trevello says the appointment reflects its focus on aligning the teams that work most closely with advisors and supplier partners as the company continues to grow its national network.
“Our success has always been tied to theirs,” adds Gedeon. “When our advisors and partners grow and feel genuinely supported, Trevello grows too. This appointment is us investing in that, wholeheartedly.”
Lead image caption: Susan Lawson
