VANCOUVER — Armstrong Collective has named Carly Biggart as Vice President, Global Sales.

Armstrong Collective is the parent company of Rocky Mountaineer and Canyon Spirit. In her new role Biggart will lead the company’s global sales organization and support the continued growth of Rocky Mountaineer and Canyon Spirit across international markets.

“I am pleased to welcome Carly to lead our global sales team,” said Armstrong Collective’s Chief Commercial Officer, Monique Gomel. “Carly brings a proven track record of driving sales growth across global markets, along with deep expertise in building high-performing teams and strengthening strategic partnerships. Her leadership will be instrumental as we continue to expand our global footprint and advance our long-term growth strategy.”

Biggart is based in Toronto and brings 25+ years of global experience across sales, strategy, marketing, and operations to her new role. She most recently served as GM, Americas at Hurtigruten Norway.

“I’m excited to join Armstrong Collective and help shape the next chapter of growth for such an exceptional portfolio of brands,” said Biggart. “Throughout my career, I’ve believed that lasting success is built through strong partnerships, shared purpose, and an unwavering focus on the guest experience. I look forward to working alongside our talented global team and our travel advisor and trade partners to strengthen relationships, create new opportunities, and continue inspiring travellers from around the world.”

Lead image caption: Carly Biggart