MONTREAL — Air Canada Vacations’ new Prestige Partner Program aims to celebrate top-performing national partners for the tour operator.
The annual recognition initiative will laud travel partners who demonstrate outstanding performance, loyalty, engagement and commitment to the Air Canada Vacations brand, says Elish Tait, ACV’s National Accounts Manager.
“Our partners have played a critical role in helping Air Canada Vacations become the trusted brand it is today,” said Tait. “The Prestige Partner Program was created to recognize those who continually invest in our success, support our products, and grow their business alongside ours. More than an award, it is an ongoing commitment to celebrating excellence and strengthening the partnerships that move our industry forward.”
Partners are evaluated annually through a comprehensive scoring model that considers sales performance, year-over-year growth, product diversification, marketing support, engagement, and partnership.
Based on their results, qualifying partners earn one of three distinctions: Trailblazer, Navigator or Explorer. Tait says each designation offers a tailored package of benefits that may include enhanced recognition, exclusive support, marketing opportunities, rewards and other advantages.
Advisors within qualifying networks will be able to showcase their agency’s designation through exclusive branding and recognition materials, highlighting their expertise and commitment to ACV.
ACV will begin celebrating its inaugural Prestige Partners in the coming weeks and will also share qualification criteria for the following year.
Says ACV’s Director of Sales, Erminia Gallina: “What makes this program especially exciting is that the recognition doesn’t stop at the head office level. We wanted to create something advisors could proudly embrace as well. By enabling partners and travel advisors to showcase their designation, we’re recognizing achievement while helping them demonstrate their commitment to Air Canada Vacations to clients, colleagues and peers.”
