TORONTO — TTC Tour Brands has rolled out a revamped Groups Program that introduces enhanced booking tools, greater flexibility and expanded incentives for travel advisors booking guided vacations, custom groups, small groups and Trafalgar River Cruises.
The updates apply across Trafalgar, Insight Vacations, Costsaver and Brendan Vacations and represent what the company calls its most significant Groups Program enhancement to date.
“Travel advisors deserve tools that match the ambition of their groups business,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands.
“This is a huge step up for our Groups Program. We’ve listened closely to what advisors need most, and these enhancements allow advisors to be more efficient with real-time visibility, faster confirmations and stronger benefits so they can book with confidence, compete on value and deliver experiences their clients will never forget.”
CUSTOM GROUPS
A key feature of the updated program is the enhancement of TTC Tour Brands’ Custom Groups offering, which allows advisors to create fully customized itineraries for groups of 15 or more guests.
Designed for everything from multigenerational family reunions to affinity and special-interest travel, the program enables advisors to tailor itineraries to clients’ specific interests and travel preferences. Dedicated Groups Specialists support advisors throughout the planning process, from initial consultation through departure.
FASTER BOOKINGS, MORE FLEXIBILITY
Across the Groups Program, advisors will benefit from improved booking capabilities, enhanced two-way communication and real-time inventory visibility to help secure group space more efficiently.
Group pricing is now locked in at the time of reservation, while advisors can combine group benefits with eligible promotional offers across TTC Tour Brands’ touring portfolio. The company has also simplified deposit and release timelines for Scheduled Groups.
To introduce the new program, TTC Tour Brands will host a webinar for travel advisors titled ‘Group Sales Made Easy with Trafalgar’ on July 29, covering enhancements to Scheduled Groups, Custom Groups and Trafalgar River Cruises. Click here to register.
NEW BENEFITS
The refreshed Small Groups program allows advisors to place holds on bookings of nine to 10 guests, with additional inventory available upon request. Advisors can choose from several group benefits, including a 5% group discount, 50% off the 10th guest or a complimentary 18th guest. Small Groups are also eligible for promotional offers and in-market discounts.
Trafalgar River Cruises has also introduced an enhanced groups offering featuring stackable promotions, group discounts and a new Groups Amenity Points (GAP Points) rewards program. Advisors can redeem GAP Points for onboard experiences such as beverage packages, shore excursions and onboard credit.
Additional river cruise benefits include up to one complimentary place for every eight guests on select departures, flexible group structures and enhanced launch offers for 2027 sailings. Advisors can also take advantage of a river group incentive through July, while bookings for 2028 departures will open in August.
For more information, click here.
