TORONTO — Air Canada is rolling out a new collection of bedding and amenity kits across its international network, introducing upgraded comfort items in every cabin as part of its ongoing investment in the customer experience.
The new collection, launching across all cabins this month, includes upgraded bedding in Signature Class, larger blankets in Premium Economy and Economy, and redesigned amenity kits created in partnership with Canadian companies Hunter Amenities and Sahajan.
According to the airline, the enhancements are part of its broader “Glowing Hearted” customer experience strategy, with a focus on helping passengers rest more comfortably on long-haul flights.
“From the generously sized Premium Economy and Economy Class blanket that keeps you comfortable from shoulders to feet, to our new plush Signature Class duvets, every element introduced as part of this launch was thoughtfully chosen to help customers settle in, relax and rest throughout their journey,” said Jacqueline Harkness, Managing Director, Products & Services at Air Canada.
“We’ve spent meaningful time with our customers, getting their perspective on what would make a flight more relaxing and restful. Then we went to work investing in high-quality products that deliver the very best that leading Canadian partners have to offer.”
CANADIAN PARTNERSHIPS
Air Canada partnered with Burlington, Ont.-based Hunter Amenities to design, manufacture and source the new amenity kits, which feature reusable drawstring bags and a range of travel essentials.
“Working closely with Air Canada, we designed every component – from the drawstring bag to the eye mask and socks – to be used well beyond the flight, bringing added purpose to high-quality travel essentials for customers,” said John Hunter, Founder at Hunter Amenities.
The airline has also partnered with Sahajan, the Canadian skincare company founded by Lisa Mattam, to supply skincare products for Signature Class customers.
The updated Signature Class amenity kit includes Sahajan’s Lip Karma lip balm and The Hand Remedy hand cream, both manufactured by Hunter Amenities at its Burlington facility.
“With cabin humidity often 10 to 20 per cent, air travel can quickly dehydrate the skin, especially the delicate skin on our hands and lips,” said Lisa Mattam, Founder and CEO of Sahajan. “We’re proud to partner with Air Canada to bring Sahajan’s blend of clinical science and time-tested Ayurvedic wisdom to their amenities program, sharing our natural wellness products with Air Canada’s customers on international routes.”
NEW IN-FLIGHT COMFORT ESSENTIALS
Beginning in July, customers travelling on international flights can expect the following:
- Economy and Premium Economy Bedding:
- A new cozy blanket made from high-quality polar fleece
- Measuring six feet, the new generously sized blanket is designed to provide comfortable, full-body coverage for customers of all heights
- Premium Economy Amenity Kit:
- A soft neoprene eye mask with a contoured nose bridge to improve comfort and block light
- High-quality 3M earplugs made from soft, hypoallergenic polyurethane foam with a noise reduction rating of 32 decibels
- Knitted cabin socks
- An antimicrobial bamboo toothbrush with Colgate toothpaste
- Air Canada Signature Class Bedding and Amenity Kit:
- An upgraded, 145 gsm duvet designed to offering increased softness, warmth, and superior comfort
- A new pillow featuring a 16.5 oz AirFlow fill for optimized breathability and support
- Air Canada Signature Class Amenity Kit:
- A best-in-class eye mask that is soft, weightless and adjustable, precision-shaped to completely block out light and maximize comfort
- Sahajan’s science-backed Lip Karma balm and The Hand Remedy cream for in-flight hydration
- High-quality 3M earplugs made from soft, hypoallergenic polyurethane foam with a noise reduction rating 32 decibels
- Quintessentially Canadian striped knitted cabin socks, made with 70 per cent cotton for warmth and comfort at high altitudes
- An antimicrobial bamboo toothbrush with Colgate toothpaste and dental floss
- The amenity kit is made in Canada and presented in a recycled cotton drawstring bag designed to be reused on future journeys
For more information, go to aircanada.com/ArriveRefreshed.
