MORRISTOWN, NJ — CIE Tours is putting travel advisors first throughout the month of May with a series of incentives aimed at helping them experience its product firsthand.

As part of Travel Advisor Appreciation Month, advisors can enter for a chance to win a seven-day guided tour of their choice for two, with itineraries available across Ireland, Britain, Iceland and Italy. Running from May 1–31, 2026, the promotion is designed to recognize the role advisors play in promoting the company’s tours while giving them the opportunity to deepen their product knowledge.

“Travel advisors are at the heart of what we do, and we’re incredibly grateful for the care and expertise they bring to every client relationship,” said Stephen Cotter, managing director of CIE Tours. “There’s nothing quite like experiencing our tours firsthand – giving advisors a deeper understanding of the product and greater confidence in recommending CIE Tours to their clients. This month is about giving our partners the chance to step into the traveler’s shoes and return with greater insight and confidence.”

In addition to the giveaway, CIE Tours is offering advisors 30% off any guided tour for themselves and a companion, throughout the month of May. The discount is valid across CIE’s portfolio in Ireland, Britain, Iceland, Italy and Spain. 

All CIE Tours itineraries include the company’s Inclusive Advantage, which covers accommodations, transportation, attractions, entertainment and most meals in one upfront price. The operator also notes a 95% guest satisfaction rating, reinforcing confidence among advisors when recommending its tours.

To enter the prize giveaway sweepstakes and redeem the exclusive 30% advisor discount, go to www.cietours.com/advisor-perks.