TORONTO — The Saint Lucia Tourism Authority (SLTA) is reaffirming its commitment to strengthening partnerships with the travel trade through its annual travel advisor incentive programme, Saint Lucia Advisors Months (SLAM).

Running from June through November, the program offers booking incentives alongside exclusive accommodation rates for qualified travel advisors.

Designed to immerse travel professionals in the authentic Saint Lucian experience, SLAM offers participating advisors the opportunity to discover the island’s rich culture and natural beauty first-hand. During their stay, advisors will enjoy curated land and sea excursions, guided tours and indulgent experiences showcasing the island’s diverse cuisine, tastes, sights and sounds.

The program also features a dedicated day of structured site inspections at Saint Lucia’s hotels and resorts, including the newly constructed holistic wellness property, LifeCo, and the new ultra-luxurious 10-bedroom estate villa, La belle Helene by Windjammer Landing.

“This program is one of our most impactful initiatives for deepening engagement with our valued travel partners,” said Louis E. A. Lewis, CEO of the Saint Lucia Tourism Authority. “By experiencing the destination first-hand, advisors are better equipped to authentically sell Saint Lucia’s unique blend of culture, adventure and hospitality. SLAM strengthens these relationships but also drives meaningful growth for our tourism sector by turning product knowledge into passion and bookings.”

More details about Saint Lucia Advisor Months can be found here.