MISSISSAUGA — Collette is inviting travel advisors across North America to take part in a virtual event aimed at helping them better understand and capture the rapidly growing solo travel market.
The online session, titled “An Inside Look at the Solo Travel Experience,” will take place on March 19, 2026, at 12 p.m. ET. Advisors are encouraged to register and invite clients who may be interested in learning more about travelling independently.
According to Collette, the goal of the session is to give advisors a deeper understanding of both the emotional and logistical considerations solo travellers face, while also providing practical strategies for building business within the expanding market.
“As more travellers embrace the freedom of exploring on their own, especially women and those over 50, travel advisors need tools and knowledge to support them,” said Denise Sablone, Executive Vice President of Tour Design and Delivery. “This event is designed to help advisors understand the motivations, concerns, and opportunities within the solo market so they can guide and inspire their clients.”
During the session, attendees will hear from guest speaker Elizabeth Simmons, an experienced solo traveller who will share firsthand insights into the realities of exploring the world alone. Topics will include what motivates solo travellers – particularly those embarking on their first independent trip later in life – as well as how guided tours can provide structure, safety and social connections. The presentation will also explore the unique expectations of female solo travellers and why small-group touring continues to resonate strongly with this segment.
Collette’s small-group Explorations tours are particularly well suited to solo travellers. Designed for an average of 19 guests, the tours are developed by in-destination teams and combine cultural immersion with the flexibility and comfort many independent travellers seek.
Advisors who register for the event will also receive access to an on-demand version if they are unable to attend the live session. Collette also provides a range of training resources and sales tools through its Travel Advisor Portal.
To register for the event, click here.
