TORONTO — VoX International has appointed Jocelyn Black as its new Public Relations Manager. 

Black brings with her more than 10 years of experience in public relations and destination marketing across North America, EMEA and Australia. She previously led Canadian PR and media relations for Ireland with Tourism Ireland, where she was credited with delivering national campaigns and building relationships with media. Most recently, she oversaw global communications for Aurora Expeditions where she managed multi-market PR and brand storytelling across Canada, the U.S., the UK and Australia.

In her new role, Black will spearhead PR efforts for Visit Costa Rica, working to elevate the destination’s profile in Canada and strengthening relationships with media and industry partners. She will also assist with other PR efforts at VoX.

Said Sue Webb, President of VoX International: “Jocelyn brings a sharp strategic mindset, a deep understanding of the Canadian media landscape and a genuine passion for destination storytelling. Her proven ability to build meaningful media relationships and execute impactful campaigns makes her a valuable addition to our team, and we’re excited to see the results she will deliver for our clients.”

Black can be reached at jocelyn@voxinternational.com.