TORONTO — redtag.ca has launched a new Meetings, Incentives, Conferences and Exhibitions (MICE) division, expanding its business travel capabilities with a dedicated offering designed for Canadian organizations planning programs both at home and abroad.
redtag.ca M.I.C.E. is positioned to support organizations seeking tailored, high-quality meetings and incentive experiences, with a focus on operational efficiency and control. The launch builds on more than two decades of experience delivering complex travel programs at scale and leverages the infrastructure and global reach of parent company H.I.S. Group.
The new division combines international access, negotiated buying power and hands-on program management to support meetings and incentive programs of varying size, scope and ambition. Programs are designed to align closely with business objectives, budget parameters and participant needs, whether hosted within Canada or abroad.
“Meetings and incentive programs carry real expectations around budget, delivery, and experience,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of redtag.ca. “redtag.ca M.I.C.E. was created to act as a true partner, executing tailored meetings and incentive programs that save time, control costs, and deliver high-quality experiences that directly support business objectives.”
A key focus of the new division is budget-conscious planning, including Canadian-dollar pricing and strong domestic program options. This approach is intended to provide clarity around spend, scope and quality standards from the outset of the planning process. For organizations requiring international programs, redtag.ca M.I.C.E. draws on H.I.S. Group’s global network to access trusted local partners and negotiated rates worldwide.
The division is supported by a dedicated team offering specialized expertise and end-to-end accountability across every stage of program delivery.
More information about redtag.ca M.I.C.E. is available at https://mice.redtag.ca/.
Lead image caption: Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc.
