MONTREAL — Air Canadaʻs VP, Global Sales, Lisa Pierce, is retiring at the end of this year after a nearly 40-year career with the airline.

Pierce got her start with Air Canada as a Customer Service Manager at EWR, and steadily worked her way up. She became Sr. Director, USA Sales & Market Development in 2013, and then Managing Director, Canada & USA Sales in 2019, and then VP, Canada & USA Sales in 2020.

Since 2023 she has served as VP, Global Sales & Air Canada Vacations.

François Choquette, currently Managing

Director, Revenue Management, has been appointed to the new position of Head of Sales. Choquette will take over Pierceʻs sales responsibilities after 2025 wraps up.

Choquette started his career in aviation more than 25 years ago with Air Canadaʻs maintenance department. He then moved to the commercial side of the airline where he worked in alliances and Aeroplan before moving to France to head sales for Air Canada in southern Europe for several years.

After coming back to Canada, François took a position with a tour operator as head of E-Commerce and International Sales for a few years, after which he rejoined the Air Canada sales team, responsible for Specialty, OTAs and Québec agencies.

He then moved to Air Canadaʻs Revenue Management department, in charge of the airlineʻs Transatlantic team and, recently, all its International RM teams in the Transpacific and South America network.

He sits on the board of Tourism Montreal, the France-Canada Chamber of Commerce in Paris, and small non-profit organizations in Montreal.

He will report to Alexandre Lefevre, who was recently appointed VP, Network Planning & Global Sales.