MONTREAL — WestJet Group is reinforcing its commitment to the Québec market with the appointment of Lyne Chayer as Vice-President, Québec Guest Experience & Vacations.

In this expanded role, Chayer will continue to oversee Québec tour operations while also serving as the voice of the guest within the province, ensuring the unique needs and preferences of Québec travellers are represented across the company.

The move highlights WestJet’s continued investment in the region and its focus on growing market share by delivering high-quality service to both travel agent partners and guests.

“As we look to our future growth, we know Québec will continue to be an important strategic opportunity for us,” said Samantha Taylor, Chief Guest Experience Officer, WestJet Group. “Given Lyne’s leadership and deep understanding of the Québec market, she will play an essential role in helping us elevate the guest experience and strengthen our presence in the province. Québec remains a key strategic priority, and we’re excited to continue our commitment to this market.”

Chayer emphasised the importance of maintaining strong connections with Québec travellers and travel partners. “First and foremost, my goal is to ensure that Québec travellers enjoy the service offered by WestJet, while also making sure the specific needs of our market are well represented within the company,” she said. “We’ve been operating successfully in Québec for 18 years, and we remain firmly committed to growing our market share by providing exceptional service to our travel agent partners and our mutual customers.”

In her expanded role, Chayer will work to further tailor WestJet’s offerings and elevate the guest experience across Québec, supporting the airline’s aim to deliver affordable, high-quality vacations that meet the region’s unique expectations.